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    50 Retailers Offering Military Discounts for Veterans Day

    These are just a few of the many places offering special prices for military service members

    American flag elements on a card surrounded by a sales tag. Illustration: Consumer Reports

    It’s no secret that plenty of businesses offer discounts for military and first responders.

    Many honor these promotions all year long, while others may roll out the red carpet for holidays like Veterans Day and Memorial Day. You may think of restaurants first, but that’s far from the only type of place you’ll find these offers.

    If you’re flexible on where you shop and what you’re buying, you should be able to find military discounts on everything from travel and hotels to cars and mattresses to services and entertainment.

    More on Shopping

    Let’s talk about retail. Whether you’re buying groceries, clothing, or electronics, you may be able to save a little extra every time you shop—if you shop in the right places. To help you get a better idea of what your options are, we’ve compiled a list of national retailers that offer some sort of military discount or promotion.

    This list is not all-encompassing, and many regional and local stores will provide similar discounts. In some cases, even if they don’t publicly advertise a discount, they may have a policy in place, so you can always ask when you check out.

    Military discounts typically apply to any active-duty or retired service members, veterans, and their immediate family—first responders like police, firefighters, nurses, and even teachers are often included in this as well. To receive a discount, you’ll likely have to provide proof that you’re eligible.

    If you’re on active duty, your military ID will suffice. Veterans can use their Veterans Affairs benefits photo card or a VA photo ID, which is available on request from the VA. And if you live in a state where your veteran status is noted on your license, that should be more than enough proof.

    When you’re shopping online, you may need to submit a photo of your ID (typically with a third-party verification service like ID.me or SheerID) or contact customer service to access the discount, but in-store shoppers can simply show their ID when they check out.

    Apparel, Shoes, and Accessories

    Adidas: Military members, as well as first responders, medical professionals, and teachers, get 30 percent off online and in store, as well as 20 percent off at factory outlet stores.

    Armed Forces Gear: Active-duty service members, inactive Reserves, National Guard, veterans, retirees, spouses, and dependents qualify for 10 percent off all purchases.

    Asics: Military, first responders, and medical professionals save 30 percent on all full-price products purchased online. Last year, the discount was 40 percent and prior to that, you could save 60 percent. You can use this discount on up to five items in a purchase, up to two times a month.

    Bonobos: Active-duty services members and veterans can get 20 percent discount on up to five purchases a year.

    Carhartt: Military, first responders, nurses, and medical workers can save 15 percent on apparel and accessories both in stores and online. This is a decrease from last year, when the discount was 25 percent.

    Champs Sports: Active duty, veterans, National Guard, reservists, and registered dependents qualify for 10 percent off most purchases, with a maximum of $100 in savings per verification. This is down from the 15 percent we’ve seen them offer in recent years.

    Columbia Sportswear: Military, first responders, and teachers can save 10 percent on all purchases.

    Crocs: Military service members can save 15 percent on all full-priced purchases.

    Eddie Bauer: Military service members, veterans, and their families, as well as first responders and medical responders, can save 10 percent on all in-store purchases. This excludes online purchases.

    Express: Military members, front-line workers, teachers, and healthcare workers can save 5 percent on full-price purchases made in stores. The same discount is also available for students.

    Fanatics: Military service members, veterans, and first responders, as well as spouses and immediate family members, can save 15 percent off all orders at Fanatics, excluding gift card purchases and other promotions.

    Foot Locker: Active-duty service members and veterans can save 10 percent on most purchases.

    L.L.Bean: Military personnel, veterans, and retirees can save an additional 10 percent on their purchase.

    Lululemon: All active-duty service members, reservists, veterans, and first responders can save 15 percent online and in stores.

    MLB Shop: Military service members, veterans, retirees, first responders, and their immediate families can save 15 percent.

    NBA Store: Military service members, veterans, retirees, first responders, and their immediate families can save 15 percent.

    NFL Shop: Military service members, veterans, retirees, first responders, and their immediate families can save 15 percent.

    NHL Shop: Military service members, veterans, retirees, first responders, and their immediate families can save 15 percent.

    Nike: Active duty, reservists, veterans, and retirees, as well as their spouses and immediate families, can save 10 percent online and in stores.

    Timberland: Military service members, veterans, retirees, and their immediate families can save 10 percent on select styles. You can get this discount once every 30 days but will have to verify your ID every time. The discount has dropped since last year, when it was 20 percent.

    Under Armour: Active duty, reservists, veterans, retirees, and their spouses and immediate families, as well as first responders, healthcare workers, and teachers, can get 20 percent off all purchases.

    Electronics

    Apple: Active duty, retirees, veterans, and immediate family can get 10 percent off most purchases (excluding carrier phones).

    Dell: Active duty and veteran military service members and their immediate families can save 10 percent on select PCs and electronics.

    Game Stop: Active duty, retirees, and veterans can save 10 percent on all new and pre-owned games and accessories, as well as collectibles, in stores only.

    Microsoft: All military service members, veterans, retirees, and immediate families can save up to 10 percent on select products and services.

    Samsung: Military service members can save up to 30 percent, and all orders qualify for free delivery. The same savings are available for first responders, healthcare workers, teachers, and government employees.

    Home and Kitchen

    BJ’s Wholesale: Active and retired military personnel can get a reduction on the cost of a membership, which may vary from club to club. This will grant them access to the same benefits as BJ’s Club Card.

    Boscov’s: Military personnel can save up to 15 percent off in stores and online, including sales.

    CVS: Military personnel, veterans, and immediate family members can enroll in the Veterans Advantage program to save 20 percent and get free shipping on all online purchases.

    iRobot: Military members, veterans, and their immediate families can save up to 15 precent on select robotic vacuums.

    Jo-Ann Fabric and Craft Stores: Military members, veterans, and their immediate families get 15 percent off purchases in stores and online with a digital discount card.

    John Deere: Military service members, veterans, reservists, and their immediate families can get an upgraded John Deere Rewards membership to access extra discounts on equipment, parts, and merchandise.

    Kohl’s: On Mondays only, military service members, veterans, reservists, and their immediate families can save 15 percent on in-store purchases. This discount cannot be combined with any other promotions or sales.

    Lowe’s: Military service members, retirees, veterans, and their spouses can enroll in the Military Discount Program to save 10 percent on eligible items.

    Michaels: Active duty, reservists, veterans, retirees, and registered dependents can save 15 percent on purchases, including sale items, both in store and online.

    Sam’s Club: Active-duty service members, veterans, civilian military employees, and their spouses get 60 percent off a new Sam’s Club membership.

    Sherwin-Williams: Active-duty service members, reservists, retirees, and veterans, as well as spouses, can save 15 percent on paints, stains, and painting supplies in stores.

    Target: Military personnel, veterans, and their families can get 10 percent off two purchases after enrolling in the Target Circle program and verifying their military status. This offer is only valid Oct. 29 through Nov. 11

    Worx Tools: Active-duty service members and veterans can get a one-time 10 percent discount code for one online purchase. The coupon code will expire three days after issue.

    Yeti: Military members and veterans, as well as first responders, nurses, and government employees can save 20 percent on their purchase.

    Mattresses

    Bear Mattress: Military personnel can get 40 percent off sitewide, but this discount cannot be combined with any other promotion. This is an increase over last year’s discount of 35 percent.

    Brooklyn Bedding: Active-duty personnel, veterans, retirees, spouses, and dependents can get 30 percent off any order, a 5 percent increase over last year’s 25 percent discount. Online orders also qualify for free shipping.

    Birch: Military personnel, veterans, and immediate family can save 25 percent on any purchase but will need to re-verify for each one. Last year, this discount was only 15 percent.

    GhostBed: Military personnel, veterans, retirees, and immediate family members can save 50 percent on their order. Last year the discount was 33 percent.

    Helix Sleep: Active-duty service members, veterans, spouses, and immediate family members can get a 25 percent discount code for any purchase. This is 10 percent better than last year.

    Mattress Firm: All military personnel, active or retired, as well as immediate family, can save 10 to 20 percent on one purchase every 90 days.

    Nectar Sleep: All military members, spouses and dependents can save 40 percent on any order, but the discount cannot be combined with any other offer. Last year, the discount was only 15 percent.

    Purple Mattress: Military service members, veterans, spouses, and dependents can get a 10 percent discount code for any order.

    Saatva: Active-duty service members, National Guard members, first responders, healthcare professionals, government employees, and seniors can save $225 on any order of $1,000 or more. This offer can’t be combined with other promotions.

    Tuft & Needle: Active-duty and retired military personnel can save 15 percent on their entire order. This discount also applies for first responders and healthcare professionals.


    Samantha Gordon

    Samantha B. Gordon

    Samantha B. Gordon is the deals editor at Consumer Reports. She has been covering the online marketplace for CR since 2019, helping readers save money and find the best prices on high-quality products. Previously, Samantha was the managing editor of the e-commerce team at Reviewed. In her free time, Samantha can be found crafting and playing her guitar. Follow her on Twitter @sam_the_editor.