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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .
The Ray-Ban brand of sunglasses was developed for pilots in 1936. After 1945 [ edit ] At a time when the cinema was being superseded by television, Bausch & Lomb developed improved optics for the CinemaScope process, which popularized the film-based anamorphic format and led most cinemas to double the widths of their screens.
The sunglasses were redesigned with a metal frame in 1939 and promoted by Bausch & Lomb as the Ray-Ban Aviator. According to the BBC , the glasses used "Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions."
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The modern monobrowline originated in the 1980s, as part of an effort by Bausch and Lomb to diversify their Ray-Ban sunglass collection with the Wayfarer Max, a fusion of the then-popular Wayfarer and Clubmaster sunglass models. The style proved unpopular and was quickly phased out.
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