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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban Meta Smart Glasses, formerly known as Ray-Ban Stories, are smartglasses created as a collaboration between Meta Platforms and EssilorLuxottica. They include two cameras, open-ear speakers, a microphone, and touchpad, all built into the frame.
When standard Ray-Ban Wayfarers go for $199, the smart glasses $299 starting price gives you a lot of bang for your buck. These are comfortable, easy-to-use, and last all day.
Ray-Ban's marketing strategy was threefold: a return to the sunglasses' original, rebellious design, an "edgy" advertising campaign and "high-profile PR events", and the use of new media like MySpace to connect with consumers.
If you're ready to swap your flimsy pair for something more durable, Amazon just dropped tons of deals on Ray-Ban sunglasses — a few models are over 60% off! Every shade on our list has a UV ...
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