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Bushnell's group of planners finally decided on the name Chuck E. Cheese for the mascot and changed the restaurant's name to Chuck E. Cheese's Pizza Time Theatre. The first Chuck E. Cheese's Pizza Time Theatre opened in San Jose, California on 370 South Winchester Boulevard, in the same year Chuck E. Cheese was proposed – 1977.
The show was considered pioneering in the animatronic industry, featuring life-sized characters that were capable of advanced movement and facial expression. At the end of the show's tenure, former Chuck E. Cheese marketing director Jul Kamen credited Rock-afire with being largely responsible for ShowBiz’s early financial success.
Chuck E. Cheese (formerly known as Chuck E. Cheese's Pizza Time Theatre, Chuck E. Cheese's Pizza, and simply Chuck E. Cheese's) is a chain of American restaurants founded in 1977 by Atari 's co-founder Nolan Bushnell. Headquartered in Irving, Texas, each location features arcade games, amusement rides and musical shows in addition to serving ...
Chuck E. Cheese's grew into a beloved chain, known in the '90s and early 2000s for its prize tokens, pizza, and animatronic performances. Today, Chuck E. Cheese's has retired the tokens and ...
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