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The primary brand is Global Industrial. The company was founded in 1949 as Global Equipment Company, a material handler. It first entered direct marketing in 1972 and began marketing computer equipment in 1981. The company changed its name to Global Direct-mail, in 1995 and to Systemax in 1999 and Global Industrial Company in 2021.
The Refinitiv Business Classification (TRBC) is an industry classification of global companies. It was developed by the Reuters Group under the name Reuters Business Sector Scheme (RBSS), was rebranded to Thomson Reuters Business Classification (TRBC) when the Thomson Corporation acquired the Reuters Group in 2008, forming Thomson Reuters, and was rebranded again, to The Refinitiv Business ...
The Global Industry Classification Standard (GICS) is an industry taxonomy developed in 1999 by MSCI and Standard & Poor's (S&P) for use by the global financial community. The GICS structure consists of 11 sectors, 25 industry groups, 74 industries and 163 sub-industries [1] into which S&P has categorized all major public companies .
The North American Industry Classification System or NAICS ( / neɪks /) [1] is a classification of business establishments by type of economic activity (the process of production). It is used by governments and business in Canada, Mexico, and the United States of America. It has largely replaced the older Standard Industrial Classification ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
W. W. Grainger, Inc. W. W. Grainger, Inc., is an American Fortune 500 [5] industrial supply company founded in 1927 in Chicago by William W. (Bill) Grainger. He founded the company to provide consumers with access to a consistent supply of motors. [6] The company now serves more than three million customers worldwide [4] with offerings such as ...
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