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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban's marketing strategy was threefold: a return to the sunglasses' original, rebellious design, an "edgy" advertising campaign and "high-profile PR events", and the use of new media like MySpace to connect with consumers.
Ray-Ban also partnered the film with a $5–10 million television campaign. Other promotional items included Hamilton Watches and Procter & Gamble's Head & Shoulders with the tagline "Keeping the Men in Black in black". An official comic adaptation was released by Marvel Comics.
Background In April 1965, the Kinks' personal manager Larry Page announced the band's intention to tour the United States. Initially planned to begin on 11 June, the tour would run for three weeks and would be the band's first in the country. The shows formed the third leg of a world tour, following concerts in January and February in Australia, New Zealand, Hong Kong and Singapore, and ...
Ray-Ban Stories are the latest in a line of smartglasses released by major companies including Snap Inc and Google and are designed as one component of Facebook’s plans for a metaverse. Unlike other smart glasses, the Ray-Ban Stories do not include any HUD or AR head-mounted display.
The Vernon Arena, located just south of downtown Los Angeles, California, was a major early 20th-century west coast of the United States boxing venue. For much of its history the Vernon Arena was a "pavilion"—an outdoor boxing ring surrounded by seating for spectators—but the Vernon Coliseum, which stood from 1924 to 1927, was an indoor arena with capacity to host about 8,000 people.
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