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Luxottica Group S.p.A. is an Italian eyewear conglomerate based in Milan. As a vertically integrated company, Luxottica designs, manufactures, distributes, and retails its eyewear brands all through its own subsidiaries. The company, presently organized as a subsidiary of EssilorLuxottica which formed when the Italian conglomerate merged with ...
Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
It stated that 20 million sunglasses were sold in the United States in 1937 but estimated that only about 25% of American wearers needed them to protect their eyes. [2] At the same time, sunglasses started to be used as aids for pilots and even produced for the gaining aviation sector, eventually adding to sunglasses as cultural icons and to ...
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...
A photochromic eyeglass lens, part of the lens darkened after exposure to sunlight while the other part remained covered. A photochromic lens is an optical lens that darkens on exposure to light of sufficiently high frequency, most commonly ultraviolet (UV) radiation. In the absence of activating light, the lenses return to their clear state.
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