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Facebook announced a pilot program called Deals, which offered online coupons and discounts from local businesses, at an event at its Palo Alto office on 3 November 2010. [247] Deals launched on April 25, 2011, in five cities—Atlanta, Austin, Dallas, San Diego, and San Francisco—with the hope of expanding.
Cinnabon Pull-Apart at Wendy's. On leap day, Feb. 29, customers can get a free Cinnabon Pull-Apart at their local Wendy's restaurant before 10:30 a.m., no purchase necessary.
Google Offers was a service offering discounts and coupons. Initially, it was a deal-of-the-day website similar to Groupon, but it later changed focus. Rather than a small number of prepaid offers, it instead offered many smaller discounts. It is additionally integrated with both Google Maps and Google Wallet for mobile offers. [2]
Converse, Heineken International, O2, Pioneer Corporation, Ray-Ban and Sony were among the earliest companies to advertise on the website. [3] On 20 August 2008, it was announced that a deal had been signed with ITN, [4] which gave MUZU access to archive footage of TV shows such as The Tube and Calendar Goes Pop. [5]
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Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.
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