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RetailMeNot.com, a digital coupon site in the United States; eConversions, the parent company of Gutschein-Codes.de in Germany and VoucherCodes, a voucher code site in the United Kingdom; Ma-Reduc.com and Poulpeo.com, digital coupon and cash back sites in France; ZenDeals.com, a North American coupon site (October 9, 2013)
Wikipedia
Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list ...
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes ...
Claiming to be the world's largest digital coupon marketplace, RetailMeNot Inc. has filed for an initial public offering (IPO) and set an offering price range of $20 to $22 a share.
Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more. [2]