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Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .
Ray-Ban's most popular sunglasses are the Wayfarer, Erika, and Aviator models. [6] [9] [10] During the 1950s, Ray-Ban released the Echelon (Caravan), which had a squarer frame. In 1965, the Olympian I and II were introduced; they became popular when Peter Fonda wore them in the 1969 film Easy Rider. [11]
Luxottica owns not only a large portfolio of brands (over a dozen) such as Ray-Ban and Oakley but also retailers such as Sunglass Hut, Lenscrafters and Oliver Peoples, the optical departments at Target, and (formerly) Sears, as well as key eye insurance groups including the second largest glasses insurance firm in the US, EyeMed. It has been ...
From the classic Ray-Ban aviators to a super stylish and on-trend circular silhouette, there's a pair for every kind of style.
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Ray-Ban Aviator variations. Besides the standard model there are several different Ray-Ban Aviator sunglasses variations designed as functional, technical and recreational sunglasses . The Ray-Ban Shooter variant was introduced in 1938 and the Ray-Ban Outdoorsman variant in 1939.